“Imitation is the sincerest form of flattery.” – Charles Caleb Colton
Design originals – the classic masterpieces of history. In the right context, they become
storytellers that leave a lasting impression for years to come. But from when, then, is an original
considered an original?
Not every interior innovation becomes a design icon. There’s no doubt that new things -furniture, appliances- always serve to stir up our curiosity and excitement. This feeling, on the other hand, lingers only until the next trend comes along. They have already proven their functionality and with their timeless design, evoking a feeling of security and peace. But how, then, does a design original actually achieve this status?
For an original to become an original, two things are vital: relationship and appreciation.
For anything to even be considered an original, a designer must grant the manufacturer the right to produce.
The appreciation a manufacturer has for design also plays an important role: A design wants to be
understood and recognized, and that only works when there is a close connection between designer and
manufacturer. We want to show you great design icons that emerged from such partnerships and levels of
appreciation. Take a look at the following, a list of eight German manufacturers who have produced timeless design classics:
Gira E2’s simple design has inspired interior lovers for over two decades.
The design icon behind the switches
The Gira E2 design line
Since 1998, Gira has been setting standards with the timeless Gira E2 design series.
Since 1998, Gira has been setting standards with the timeless Gira E2 design series. It was conceived as a solid statement against the then prominent trend of frivolity and opulence. It espouses a minimalist language of design, a pleasant feel and high-quality material which still inspires designers and architects today. That’s what makes this minimalist design a classic.
With subdued and modern colour tones like pure-white semigloss, pure-white radiant, matte black, painted aluminium and anthracite – or in the stainless-steel material version – the Gira E2 design line allows for the combination of many styles.
It’s not just the design and variety that are convincing. The high-quality frames enhance the appearance of light switches, plugs, touch sensors and the Gira home stations. The Gira E2 switch series thus combines design, function and the experience of 100 years of engineering art to perfection – a real original.
"Design creates peace, clarity and order."
Hans-Jörg Müller, Gira Head of Product Design
Tolomeo – High-Tech and Light Design Combined
Function as a Design Principle
Tolomeo by Artemide expresses form and function in perfect balance – much like the system of rope hoists which holds this lamp’s structure in place.
Tolomeo by Artemide expresses form and function in perfect balance – much like the system of rope hoists which holds this lamp’s structure in place. Designer Michele de Lucchi got the inspiration for this unique mechanism by observing anglers with their “Trabucchi” (ancient fishing gallows). With the eyes of an engineer, he noticed: a rod with something attached on the end can be hung up using a small lever and a cable.
He didn’t just create a lamp. He defined his own line, one that keeps its fresh look even after 30 years.
As a functional piece, Tolomeo could fit into any workshop. However, its elegance is so well-tailored that it works wonderfully both in an office and at home. Its great success has led to countless similar lamp designs. None, however, have done justice to the simply and perfectly shaped design original.
„This lamp has changed how we view light.“
Carlotta de Bevilacqua and Ernesto Gismondi, Artemide
Artemide Tolomeo Basculante Reading Floor. Design Michele De Lucchi.
Conseta from COR: Generations of originality and timelessness.
Conseta – Success through courage
From outsider to design original
In 1964, a simple yet ingenious furniture design came into being.
In 1964, a simple yet ingenious furniture design came into being. The result was… devastating. After COR presented it for the first time, the design original culminated in only two orders.
Furniture designer Friedrich-Wilhelm Möller proved to be far ahead of his time thanks to his idea of a holistic, upholstered furniture system. One that could also be combined in several different ways. But first, a new market had to be developed. Through entrepreneurial courage and perseverance, COR succeeded over the decades – developing its Conseta building block principle into a bestseller. It was a risk – one that was rewarded, thanks to Möller’s tireless further development of the furniture.
Nowadays, everyone is in love with this design original. It is a symbol of the pioneering spirit of COR and the prodigious foresight of its creator.
“A sofa that shaped the future. And wrote history.”
Thonet S 32 – The Unstoppable Drive to Innovate
A design original breaks all conventions
Tubular steel was a totally new material in the 1920s.
Tubular steel was a totally new material in the 1920s. Among the first to experiment with it was Marcel Breuer, designer and Bauhaus architect. He was relentless when it came to questioning the familiar and established. While his first blueprints were still rigid tubular constructions, later he came to conceive the idea of the cantilever chair.
Furniture manufacturer Thonet realized its potential before bringing the famous design originals, S 32 and S 64, onto the market in 1930.
What's worth noting is that the chair remains sturdy and rigid, despite its lack of back legs. Breuer's innovative creative process, combined with skilled craftsmanship, produced a well thought-through design, which creates a lasting impression through a mix of bent tubular steel, wood and wicker.
“It is harder to build a good chair than it is to build a skyscraper.”
Ludwig Mies van der Rohe, Architect and Bauhaus Director
Allrounder: The USM System makes dreams come true. Source: www.usm.com
USM – Functionality as a principle
From personal need to design original
In the 60s, architect Fritz Haller was commissioned by the metal construction company USM to design a company building and an official pavilion.
In the 60s, architect Fritz Haller was commissioned by the metal construction company USM to design a company building and an official pavilion. What he originally conceived only for personal use soon emerged as a ground-breaking invention.
Haller manufactured the loadbearing and façade systems for his buildings in accordance with the modular principle. Along with his client and partner Paul Schärer, he transferred this simple yet effective idea to furniture design. Through a strict reduction to the formal minimum, the USM Haller modular furniture system combines maximum functionality with almost unlimited combination and application possibilities.
This simple yet functionally designed office furniture went into series production and was distributed quickly worldwide. The combination of flexibility, economic efficiency and industrial design was so well received that the modular system even made the leap from the workplace to the living room.
„Flexibility – to expand, to reorganise and to implement step by step.“
A Design for Eternity: The HEWI 111
Material courage opens worlds
Made from polyamide, the HEWI lever handle 111 is a German innovation and one that has written architectural history.
Made from polyamide, the HEWI lever handle 111 is a German innovation and one that has written architectural history. This design original’s breakthrough came with the order to furnish the new university buildings in Marburg.
The architect wanted an interior design that matched – both in shape and colour. As material, he chose plastic: It was 1969, a time in which Pop Art and synthetic material were gaining popularity and mainstream acceptance. It was with the 111 that HEWI made a significant contribution to this development.
The unmistakable colours and ergonomic shape revolutionised the entire industry. Gradually, a whole range of wardrobes, handrails and sanitary products was created around the innovative lever handle and HEWI achieved cult status. This design original is timeless. It integrates harmoniously into any environment, yet at the same time exudes its own distinct personality.
Hadi Teherani, Architect and Designer
The Hewi Door Handle 111 is pleasing to the eye and touch.
Slender and elegant: Tara from Dornbracht, the icon among the fittings.
“You don’t change an original, you refine it.”
Michael Sieger, sieger design
“Every point of the FK is clearly defined. This easy chair simply exudes timeless strength.”
Claus Sendlinger, founder of Design Hotels and SLOW Hospitality
Style icon, film star and design original: The FK bucket chair by Walter Knoll.